ABOUT US

WELCOME TO A NEW ERA
IN FERTILITY HEALTHCARE

We're here to change the conversation around fertility We're scientists, coaches, parents, and straight-talkers on a mission to make fertility care early, easy, and equal.

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Medical consultation

Our Mission & Purpose

Our Mission: Results, Not Just Information

At ProFertility, We Don't Believe In "Waiting And Seeing." Our Mission Is To Help You Reach Your Goals—Whether That Is Natural Conception, IVF Success, Or Future Preservation—By Identifying And Removing Biological Barriers.

We Exist To Turn "I Don't Know Why" Into A Clear, Data-Driven Plan.

Our Approach Is Built On Four Pillars:

  • Early & Accurate Diagnostics: Identifying Issues Before They Become Long-Term Struggles.
  • Targeted Correction: Moving Beyond Advice To Actual Protocols For PCOS, Sperm Health, And Hormone Imbalances.
  • Whole-Body Optimisation: Preparing Your Biology To Ensure The Best Possible Chance Of Success.
  • Specialist-Led Action: Personalised 6-Month Roadmaps And Targeted Consultations That Turn Data Into Decisions.

We Believe Fertility Care Should Be Clear, Practical, And Outcome-Focused — Not Confusing, Reactive, Or Rushed. Whether You're Planning Ahead, Actively Trying, Or Facing Fertility Challenges, Our Role Is The Same: Clarity, Correction, And Confident Next Steps — Without Unnecessary Delay Or Treatment. We Don't Just Test. We Don't Just Advise. We Turn Data Into Decisions And Plans That Lead To Real Progress.

Inclusivity & Equitable Care:

Our Mission Is Rooted In Equality. We Empower Both Partners To Participate Actively, Fostering A Space Where Men And Women Are Equal Contributors To The Conversation.

By Using Innovative At-Home Technology, We Break Down The Walls Of The Traditional Clinic. ProFertility Is More Than A Service; It Is A Community Built On Hope, Education, And The Belief That Knowledge Is The Ultimate Empowerment.

Our Story

Built To Help People Reach Pregnancy Sooner — With Clarity, Not Confusion

ProFertility Was Created In Response To A Pattern We Saw Again And Again In Fertility Care.

Too Many People Only Enter The System When They're Already Struggling — Often After Months Or Years Of Uncertainty — Only To Be Told Their Options Are Limited, Rushed, Or More Invasive Than They Expected. In Many Of These Cases, The Underlying Issues Were Not Sudden Or Inevitable: They Were Missed, Misunderstood, Or Addressed Too Late.

With Decades Of Experience Across Reproductive Healthcare, We Knew There Had To Be A Better Way.

Fertility Is Not Something That Suddenly Appears Or Disappears — It Is Shaped Over Time By Hormones, Health, Lifestyle, Environment, And Timing. Yet Fertility Planning Is Still Treated As A Reactive Process, Rather Than One That Can Be Measured, Optimised, And Guided.

ProFertility Was Built To Change That.

Our Focus Is Not Just On Identifying Problems, But On Removing Barriers, Optimising The Body, And Giving People A Clear, Personalised Path Forward.

We Also Recognised Major Gaps In How Fertility Care Was Delivered:

  • Men Were Being Left Out: Despite Male-Factor Issues Contributing To Nearly 50% Of Challenges, Men Are Often Sidelined In Traditional Care.
  • Women Were Being Rushed: Many Women Are Offered Invasive Treatments Before Their Underlying Cycle Or Hormonal Blockers Are Ever Fixed.
  • People Outside Traditional Clinic Pathways Were Left Without Guidance Or Support.
  • Those Preparing For Treatment Were Rarely Given The Chance To Optimise Outcomes Beforehand.
  • The "Waiting Room" Was Too Long: We Wanted To Bring Expert, Medical-Grade Care Directly Into The Home To Break Down Barriers For Everyone, Regardless Of Location Or Background.

• At ProFertility, We Take A Different Approach.

We Start With Diagnostics.

We Translate Data Into Understanding.

And We Turn That Understanding Into Structured, Specialist-Led Plans That Respect Biology, Timelines, And Individual Goals.

Our Ecosystem Exists For One Reason: To Help People Move Forward Faster, With Confidence And Clarity.

Our Vision Is Simple:

To Make Preventable Fertility Barriers Easier To Identify, Easier To Fix, And Far Less Common.

ProFertility team members

Founders & leaders

Toyin Lawal

Toyin Lawal

Founder & CEO (Innovation, Clinical Excellence)

Charlotte McDonald

Charlotte McDonald

Co-Founder & Head of Care Delivery

Krinal Sutariya

Krinal Sutariya

Chief Product Officer

Mohd Waseem

Mohd Waseem

Chief Marketing Officer

Kaushik Tiwari

Kaushik Tiwari

Chief Technical Officer

Our Experts — People + Precision

Dr. Katherine Sloane

Dr. Katherine Sloane

GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Katherine Sloane

GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Justin chu

Dr. Justin chu

Consultant Gynaecologist and Fertility Specialist

Dr. Justin chu

Consultant Gynaecologist and Fertility Specialist

Dr Vivienne Hall

Dr Vivienne Hall

Consultant in Reproductive Medicine

Dr Vivienne Hall

Consultant in Reproductive Medicine

Dr Chong Lim

Dr Chong Lim

Endocrinologist Expert in hormonal health and endocrine

Dr Chong Lim

Endocrinologist Expert in hormonal health and endocrine

Dr Chris Blick

Dr Chris Blick

Urologist & Male Fertility Specialist

Dr Chris Blick

Urologist & Male Fertility Specialist

Ciaran Hannington

Ciaran Hannington

Men's Health Personal Trainer

Ciaran Hannington

Men's Health Personal Trainer

Katherine Pleace

Katherine Pleace

Early Menopause & Fertility Nurse

Katherine Pleace

Early Menopause & Fertility Nurse

Douglas Twenefour

Douglas Twenefour

Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Douglas Twenefour

Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Clair Engelbrecht

Clair Engelbrecht

Genetic Counsellor Expert in fertility

Clair Engelbrecht

Genetic Counsellor Expert in fertility

Jennifer Bloxham

Jennifer Bloxham

Nutritionist Specialist in fertility

Jennifer Bloxham

Nutritionist Specialist in fertility

Maria McMaster Howells

Maria McMaster Howells

Women's Health & Fertility Trainer

Maria McMaster Howells

Women's Health & Fertility Trainer

Gail Marra

Gail Marra

Clinical Hypnotherapist

Gail Marra

Clinical Hypnotherapist

Lisa Guilfoyle

Lisa Guilfoyle

Fertility Counsellor

Lisa Guilfoyle

Fertility Counsellor

Annie Perry

Annie Perry

Yoga specialist for fertility well-being

Annie Perry

Yoga specialist for fertility well-being

Natasha Anderson

Natasha Anderson

Psychotherapist & Sexual Health Specialist

Natasha Anderson

Psychotherapist & Sexual Health Specialist

What our Community says

Emilia testimonial
Emilia

Emilia

Endometriosis story

"After struggling to conceive for a year, my husband and I decided to seek help. We came across ProFertility's comprehensive fertility assessment. The process was straightforward, and the team of experts was incredibly supportive throughout. They provided some recommendations based on our results, and within a few months, we were overjoyed to find out we were expecting! ProFertility made our dream of becoming parents a reality, and we can't thank them enough."
Michelle & Greg

Michelle & Greg

Fertility Success Story

Nick testimonial
Nick

Nick

ProFertility At-Home Sperm Testing

"I wasn't trying for a baby — I just wanted to know where I stood."
Anonymous

Anonymous

Fertility Awareness

"I ordered a ProFertility test out of curiosity more than anything. I'm in my early 30s, not actively trying, but I didn't want to sleepwalk into decisions later. The results surprised me — nothing serious, just things I wouldn't have known without testing. It gave me reassurance and a sense of control I didn't realise I was missing."
Laura

Laura

32

"I'd put off fertility testing because I was afraid of bad news. But the way ProFertility presents results is calm and factual. No panic, no pressure. Just information. That alone made it worth it."
Sophie

Sophie

29

"The test itself was easy. The hard part was realising how little I'd ever been told about sperm health. ProFertility didn't make it awkward or embarrassing — just clear, practical and respectful."
Mark

Mark

41

"We weren't pushed into anything. The specialist explained our results, talked through options, and left the decision with us. That alone felt very different to clinics we'd dealt with before."
Hannah & Tom

Hannah & Tom

Fertility Journey

"We'd been trying for over a year and doing random things we found online. The Roadmap gave us direction. We stopped panicking and started focusing."
Chris & Ella

Chris & Ella

Fertility Roadmap

"After years of irregular cycles and being told it was 'just stress', having a corrective plan changed how I saw myself. Even before pregnancy was part of the picture, I felt better physically and mentally."
Aisha

Aisha

34

"After months of corrective work and understanding what was actually holding us back, I fell pregnant naturally. It still feels surreal."
Jess & Rob

Jess & Rob

Natural Conception Success

"We were about to start IVF and felt overwhelmed. The second opinion helped us optimise beforehand instead of rushing in. It didn't replace our clinic — it complemented it."
Lucy

Lucy

39

"The changes didn't feel dramatic at first, but over time my cycles regulated and things shifted. I'm now pregnant and grateful we didn't give up."
Natalie

Natalie

40

"After my miscarriage, I was left with questions no one answered. Learning what might have contributed helped me feel grounded again."
Anonymous

Anonymous

Miscarriage Support

"As a single woman, I needed clear answers about timelines and options. The consultation helped me make informed decisions instead of guessing."
Maria

Maria

35

"I wish I'd found this sooner. This would have saved me years of confusion and anxiety."
Sarah

Sarah

Fertility Awareness

Book A Free Discovery Call

Not Sure Which Service You Need, Or Simply Want To Discuss Your Situation With Us First? Feel Free To Book A Discovery Call, And Our Experts Will Be Delighted To Provide Guidance. To Begin, Please Complete The Form Below, And One Of Our Fertility Advisors Will Reach Out To You.

If You're Not Able To Complete The Form, Email Us Instead At Hello@ProFertility.Com.

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Popular Tests

For Men

ProStarter For Men

£99

In-Clinic Quality At-Home Sperm Test Assess Your Fertility Health Easily With Our ProStarer Men's Sperm Test: A Simple, Convenient Way To Collect, Send It Back, And Our Scientists Will Analyse Key Parameters Like Volume, Count, Concentration, Motility, Morphology, PH, And Visual Appearance To Help You Understand Your Sperm Health.

For Men

ProAdvance For Men

£149

Advanced In-Clinic Quality At-Home Sperm Test Elevate Your Confidence With Out ProAdvance For Men Sperm Test: A Simple, Discreet Way For A Thorough Analysis Of Key Parameters. Simply Provide A Sample, Send It Back, And Our Scientists Will Analyze 16 Crucial Indicators Of Men's Fertility Health.

For Men

ProComplete For Men

£350

Complete Fertility Health Package: Advanced Sperm Analysis + Expert Consultations Supercharge Your Fertility Journey With Our Comprehensive Male Reproductive Health Package! Includes All 16 Parameters Analysed In Our Advance Kit, PLUS Includes A 15-Minute Introductory Session With A Holistic Wellbeing Specialist, And A 30-Minute Discussion With Our Clinical Embryologist.

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Get In Touch

If You Would Like More Information About Our Services, Or Want To Book A Consultation With Our Specialist Or Request Customised Tests, Please Get In Touch. We're Here To Provide The Information You Need And Support You On Your Journey.

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Ready to start?

Order your test kit and step into a connected ecosystem that supports
every stage of fertility.

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